But just as Google began pulling ahead of the field Microsoft began pulling back. But Bing has proven again what Apple Computers proved decades ago: consumers could not care less about quality.īack before Google was driving 80% of most marketers’ traffic Microsoft had a real shot at taking organic search market share away from Google. When it comes to the quality of search results Bing wins hands down over Google because Bing, unlike Google, is just really, really picky about what it will include in its index. Ubiquity is what made Google big it certainly wasn’t quality. In fact, instead of spending $1 billion on marketing 3 search engines Microsoft would have been better off spending that money on the infrastructure they would have been able to use to make their search service ubiquitous. But if you want to compete in organic Web search you cannot afford to pursue that kind of strategy. Now, if you are running a search service (and I have done that myself) you have every right to be snobby, exclusive, and elitist. Today’s Bing is a rather exclusive club for elite Websites.
![google search engine sucks google search engine sucks](https://ik.imagekit.io/ganvwale/wp-content/uploads/2016/09/google-news.png)
But that robustness lacks something that was once one of the major strengths of Microsoft-powered search: a commitment to helping Websites. I would guess that Microsoft has invested about $1 billion in branding for its search engines.Īs far as the algorithmic differences are concerned I concede that Bing today is more robust than Bing was when it began, or Live Search. If there is one thing Microsoft has been completely flaky about in the search market it is the brand by which it wants to be known. Then again, I didn’t understand why they rebranded MSN Search to Microsoft Live Search. I don’t get why they rebranded Microsoft Live Search to Bing. Microsoft has always had a pretty decent search technology. (In 2021, it doesn’t seem so doubtful.) Bing Today versus Bing Yesterday Satya has effectively buried Bing and if you’re wondering whether Bing will be around in 5 years you’re not alone for the first time in 10 years I find myself contemplating a search environment without Microsoft. In fact, with their recent wave of layoffs (in 2014) you can be sure that Bing is probably understaffed and not high on Satya Nadella’s priority list. Not that I expect anyone at Microsoft to sit up and take notice. I have explained some of my reasons in the past, but I’ll lay all my cards on the table. I can address this question as a Web marketer who made a conscious decision to walk away from Bing as an active channel of traffic for my Websites. But let’s not bash Ballmer for not being omnipotent. If Steve Ballmer had really grokked Web search he never would have cut a deal with Yahoo!.
#Google search engine sucks crack#
Why Bing is unable to crack the Google barrier is probably not a simple equation, although certainly the leadership at Microsoft (both past and present) has failed to demonstrate much in-depth knowledge of the searchable Web ecosystem. Maybe they should give it another chance.Įvery now and then someone heads over to Bing and types in a query like “why is Bing so crappy?” or “why is Bing so bad?” I’m not sure how satisfied they are with the answers they find in Bing’s search results. Many Website owners believe Bing is a bad search engine. Nonetheless, this article remains very popular on SEO Theory. Here is what I can tell you about Bing search.Ģ021 Update: Although I wrote this article in November 2014, I have used Bing as my primary search engine for several years. In fact, Google’s search results have declined in quality for over a decade. But don’t expect its search results to look like Google’s. Why is Bing such a bad search engine? The truth is that Bing is very good at what it chooses to do as a search engine.